Full brand identity, packaging and storefront system for a Lebanese restaurant in France — logo, brand guide and applied system.

Full brand identity for Tresor du Liban ("Treasure of Lebanon"), a Lebanese restaurant in France. I designed the logo and built it into a complete system — brand guide, packaging, stationery, menu and storefront — around the Lebanese cedar as the core symbol.

Brand & Identity Designer — original logo, brand guide & full system. End-to-end ownership from the mark through packaging, stationery and storefront.

Logo variations (gold, teal, black, white), brand guide, packaging, stationery, menu, receipt and illuminated storefront. Tagline: Specialiste Libanaises. France.

1. 01

   The logo — A bold, condensed "TRESOR DU LIBAN" wordmark where the cedar tree replaces the final letter — turning the national symbol of Lebanon into the heart of the mark. Built in gold, teal, black and white variations. Tagline: Specialiste Libanaises.

2. 02

   Visual language — Deep teal and gold with black and kraft; bold display type paired with clean spaced caps; and a hand-drawn Lebanese food line-pattern used across wraps and packaging. Fully documented in a brand guide (logo variations, colour specs, typography).

3. 03

   Packaging & application — Applied across sandwich wrap and sleeves, kraft and teal bags, cups, juice cups, sauce and salad packaging, stickers, full stationery, a printed menu and receipt — and an illuminated storefront sign.