Complete visual identity and packaging for a Tex-Mex street food restaurant in Amman — logo from scratch.

Freelance brand identity for Hola Taco, a real Tex-Mex restaurant in Amman, Jordan. I created the logo from the ground up and built it into a full packaging system — wrap, boxes, cups, sauce sachets, juice labels, bags and business cards.

Freelance Brand & Identity Designer — original logo & full system. End-to-end ownership from the mark through applied packaging.

Logo (full colour, solid black, solid white) + packaging system across wrap, boxes, cups, sachets, juice labels, bags and business cards. Amman, Jordan.

1. 01

   The logo — A striped sombrero, bold moustache and slab-serif wordmark — instantly Tex-Mex. Built in three locked versions (full colour, solid black, solid white) so it holds up on kraft, glossy and dark surfaces.

2. 02

   Visual language — Chili-red / sombrero-yellow / charcoal palette, Aztec-inspired line patterns, and a hand-lettered voice on packaging ("Oh My Guac!", "Let's Salsa!", "Got Sour Cream?").

3. 03

   Packaging — Applied across greaseproof burrito wrap, kraft boxes, cups, black and kraft bags, per-flavour sauce sachets, and a juice line (lemon, orange, mango) with custom folk-style fruit illustrations.