Loyalty Mobile Application
U by Emaar
U by Emaar connects rewards across Emaar’s hospitality, retail and entertainment brands in one loyalty app.
The disciplines
Digital Product Manager at Emaar, based in Dubai, with 8+ years across product, UX/UI and digital delivery.
www.ubyemaar.com- Role
- Digital Product Manager · Product Design
- Product
- Loyalty Mobile Application
- Categories
- Digital Product · Mobile App
- Scope
- Requirements · Customer Journeys · UX/UI · Development Handover · QA · Testing
01
Challenge
Members needed to understand how to earn and redeem across many brands without the experience feeling complex.
02
Goals
- Make earning and redeeming obvious
- Connect brands into one coherent journey
- Hand over a build-ready product to development
03
Approach
- 1Mapped customer journeys across partner brands
- 2Translated business rules into clear requirements and flows
- 3Designed the mobile UX/UI and refined it with stakeholders
- 4Prepared development handover and supported implementation
- 5Coordinated QA and tested the app against approved designs
04
Decisions
Points first
Kept the member’s balance and next reward at the centre of the home screen.
Fewer steps to redeem
Reduced redemption to the minimum number of screens the business rules allow.
Brand-neutral patterns
Designed components that work for every partner brand.
05
Product
06
Outcome
A loyalty experience that makes a multi-brand programme feel simple, ready for development and validated through QA.