Website & Booking Experience
Dubai Opera
Dubai Opera’s website is where audiences discover performances and book their seats.
The disciplines
Digital Product Manager at Emaar, based in Dubai, with 8+ years across product, UX/UI and digital delivery.
www.dubaiopera.com- Role
- Digital Product Manager · UX/UI
- Product
- Website & Booking Experience
- Categories
- Digital Product · Web Experience
- Scope
- Requirements · UX Strategy · Booking Journey · UI · Development · QA
01
Challenge
Booking needed to feel as premium as the venue, while staying fast and clear from show discovery to seat selection.
02
Goals
- Make the booking journey clear and confident
- Showcase the programme beautifully
- Launch on an ambitious timeline
03
Approach
- 1Gathered requirements from programming, ticketing and marketing teams
- 2Defined the UX strategy and booking journey
- 3Designed the UI and managed stakeholder feedback and approvals
- 4Aligned developers on scope and timeline
- 5Coordinated QA through to release
04
Decisions
01
Show first, then seats
Let the performance sell itself before asking for booking details.
02
Clear seat selection
Made price and view visible at the moment of choice.
03
Protect the timeline
Prioritised the core booking journey for launch; the site went live about three weeks ahead of plan.
05
Product
06
Outcome
A premium website and booking experience, launched ahead of schedule.