Enterprise AI Products — Dawwen · EDI · Harvey
Emaar AI
Emaar AI brings generative AI into everyday work through enterprise products including Dawwen, EDI and Harvey.
The disciplines
Digital Product Manager at Emaar, based in Dubai, with 8+ years across product, UX/UI and digital delivery.
- Role
- Digital Product Manager · UX/UI
- Product
- Enterprise AI Products — Dawwen · EDI · Harvey
- Categories
- Digital Product
- Scope
- Requirements · AI Experience · UX/UI · Product Flows · Development · QA
01
Challenge
AI capabilities are powerful but unfamiliar. Employees needed tools that felt trustworthy, understandable and fit their workflows.
02
Goals
- Translate AI capabilities into clear product experiences
- Design flows people can trust
- Deliver consistently across several products
03
Approach
- 1Gathered requirements with business and technology teams
- 2Defined product flows for each AI tool
- 3Designed the UX/UI for AI interactions and states
- 4Worked with developers through implementation
- 5Coordinated QA and validated each release
04
Decisions
01
Show the reasoning
Made sources and status visible so users understand what the AI is doing.
02
Guided starts
Used prompts and examples so nobody faces an empty input.
03
Shared foundations
Used one pattern library across Dawwen, EDI and Harvey.
05
Product
06
Outcome
A family of enterprise AI products with a consistent, understandable experience.