Digital Guest Experience · Mobile App
Address Hotels
A digital guest experience and mobile app for Address Hotels.
The disciplines
Digital Product Manager at Emaar, based in Dubai, with 8+ years across product, UX/UI and digital delivery.
- Role
- Product · UX/UI
- Product
- Digital Guest Experience · Mobile App
- Categories
- Digital Product · Mobile App
- Scope
- Guest Journey · Mobile UX · UI · Service Experience
01
Challenge
Guests expect luxury service in digital form — fast, personal and effortless.
02
Goals
- Bring hotel services into the app
- Match the brand’s service standard
- Simplify the guest journey
03
Approach
- 1Mapped the guest journey
- 2Designed the mobile UX
- 3Designed the UI
- 4Shaped the service experience
04
Decisions
01
Stay-aware
Surfaced what matters before, during and after a stay.
02
Service in a tap
Made requests quick to send.
03
Quiet luxury
Kept the interface calm and refined.
06
Outcome
A mobile guest experience that reflects the Address service standard.