Digital Cinema Experience
Reel Cinemas
A digital cinema experience for Reel Cinemas.
The disciplines
Digital Product Manager at Emaar, based in Dubai, with 8+ years across product, UX/UI and digital delivery.
- Role
- UX/UI · Digital Product Experience
- Product
- Digital Cinema Experience
- Categories
- Digital Product · Web Experience
- Scope
- Customer Journey · UX · UI · Content Hierarchy · Responsive Experience
01
Challenge
Moviegoers want to find a film, a time and a seat — fast.
02
Goals
- Clarify the content hierarchy
- Speed up the customer journey
- Work across devices
03
Approach
- 1Mapped the customer journey
- 2Restructured the content hierarchy
- 3Designed the UX and UI
- 4Designed responsive layouts
04
Decisions
01
Showtimes upfront
Brought times closer to film discovery.
02
Clear hierarchy
Made what’s on now easy to scan.
03
Responsive
Designed for quick mobile use.
05
Product
06
Outcome
A faster, clearer path from film to seat.