Profile
Lama Aladham
UI / UX Design Lead
Contact & summary
- Location
- Dubai, UAE
- Phone
- +971 58 990 8878
- Website
- lama.aladham.com
- Summary
- UI/UX Design Lead at Emaar IT — Dubai's largest real-estate group. Lead design strategy and end-to-end delivery for AI-powered and enterprise digital products spanning real estate, hospitality, entertainment, and lifestyle. Own design governance, executive storytelling, vendor selection, and cross-functional delivery with product, engineering, BI, and external partners. A designer who pairs brand instinct with research and analytics, and who has shipped flagship experiences for Dubai Opera, U by Emaar, My Emaar, Emaar AI, and Weddings by Emaar. 7+ years across enterprise, government, real estate, and lifestyle brands in the UAE and the wider region — from Equiti Group and Ellington Properties to government clients including Dubai Police, Dubai Public Parks, and Khalifa University.
Experience
- Jan 2025 – Present
UI/UX Team Lead · Emaar IT
- Lead design strategy and delivery for AI-powered and enterprise digital products across the Emaar Group portfolio.
- Lead design of AI-powered and digital products from vision to launch, driving efficiency, engagement, and brand consistency across web, mobile, and kiosk experiences.
- Direct teams across product, engineering, BI, agencies, vendors, and external partners to deliver scalable digital experiences aligned with business and brand objectives.
- Lead agency and vendor evaluations, meetings, and selection; manage delivery quality, timelines, and cost efficiency without compromising standards.
- Own executive-level presentations and visual reports, translating design strategy into business impact; establish governance and quality standards across platforms and digital touchpoints.
- Selected projects: Dubai Opera, U by Emaar, My Emaar, Emaar AI, Weddings by Emaar, and interactive kiosk experiences from concept through go-live.
- Support team growth through mentoring, hiring, and cross-team enablement.
Dubai, UAE
- Jan 2025 – Present
Brand Manager and Designer · Scope Hauser Real Estate Broker
- Built and lead the Scope Hauser brand end-to-end as a premium, market-relevant real estate brand.
- Defined positioning, identity, messaging, and campaign strategy from the ground up.
- Lead brand strategy and integrated campaigns across digital, social, print, and experiential channels aligned with growth and commercial objectives.
- Translate market insights and customer behavior into customer-centric initiatives and annual and quarterly brand plans.
- Lead partnerships, influencer collaborations, and sponsorship activations; define KPIs and measure brand impact and ROI; oversee presence at exhibitions, events, and activations.
Dubai, UAE
- Jul 2024 – Jan 2025
UX/UI Designer, CX Specialist · Aspidex
- Delivered end-to-end digital experiences across web and mobile for enterprise and government clients.
- Owned UX research, wireframing, UI design, and journey mapping for major clients including Intratomics and the Khalifa University Intranet Portal.
- Created responsive, user-friendly interfaces aligned with business needs and brand goals.
- Improved customer experience by identifying pain points and optimizing key user flows; iterated through A/B testing, data analysis, and design improvements.
Dubai, UAE
- May 2023 – Jul 2024
UX/UI Designer · Digital Lab
- Led design for high-profile UAE government and enterprise clients.
- Led usability testing and crafted high-fidelity interfaces in Figma; established and applied design systems and interface guidelines for consistency.
- Incorporated UX research findings to enhance web design and improve user journeys.
- Led UX research, wireframing, UI design, and journey mapping for clients including Dubai Public Parks, Dubai Police, Masar, and HRRC.
Dubai, UAE
- Oct 2022 – May 2023
Senior Graphic Designer · Ellington Properties
- Delivered creative and brand work for one of Dubai's premier boutique developers.
- Managed multiple design projects simultaneously while meeting client requirements and deadlines.
- Collaborated with cross-functional teams to maintain brand consistency across media platforms; increased brand visibility and engagement through digital and social media design assets.
Dubai, UAE
- Oct 2020 – Jun 2022
Senior Graphic Designer · Equiti Group
- Owned brand execution across digital and physical touchpoints for a global multi-asset fintech.
- Developed high-impact marketing assets for online and offline channels; led brand-aligned landing pages, websites, campaigns, and large-scale print materials.
- Managed and evolved brand identity guidelines across marketing, digital products, and experiential environments; acted as a brand guardian aligning creative output with business objectives and audience insights.
- Led integrated campaigns with internal stakeholders, agencies, and vendors to deliver projects on time, on brand, and within budget.
Jordan
- Dec 2019 – Sep 2020
Senior Marketing Officer · C-Products
- Designed the website and online store, improving UX and supporting online sales; developed and executed integrated online and offline campaigns.
- Streamlined workflows and supported strategic departmental planning.
- Earlier roles at C-Products: Marketing Officer (Oct 2018 – Nov 2019) and Graphic Designer, Part-Time (Jul 2017 – Oct 2018) — packaging, themed campaigns, social media visuals, and global expo booth materials.
Jordan
- Jun 2016 – Present
Designer · Freelance
- Branding, logo creation, packaging, print materials, social media assets, UX research, UI design, web and app design, and presentation design for regional and international clients.
Jordan · Qatar · UAE · KSA · France
Education & credentials
- Jan 2026
AI for Designers
Interaction Design Foundation (IxDF)
Professional certification, 2026.
- Jan 2026
AI for Design Systems Masterclass
Interaction Design Foundation (IxDF)
Professional certification, 2026.
- Jan 2025
Practical Leadership Skills
Udemy
Professional certification, 2025.
- Jan 2025
GenAI Fundamentals for UX Designers and Researchers
Udemy
Professional certification, 2025.
- Jan 2023
UI Design Patterns for Successful Software
Interaction Design Foundation (IxDF)
Professional certification, 2023.
- Jan 2023
Design Thinking: The Ultimate Guide
Interaction Design Foundation (IxDF)
Professional certification, 2023.
- Jan 2023
Design for a Better World with Don Norman
Interaction Design Foundation (IxDF)
Professional certification, 2023.
- Jan 2022 – Dec 2023
Google UX Design Certificate
Google
- Jan 2022 – Dec 2023
Journey Mapping
Interaction Design Foundation (IxDF)
- Jan 2022 – Dec 2023
Introduction to UI Design
University of Minnesota
- Sep 2013 – Jun 2018
BA, Graphic Design
Petra University
Toolkit
Design
Figma · Adobe Creative Suite · Illustrator · Photoshop · InDesign
Tooling
Cursor · Claude · LLMs
Other
Arabic · English
Core expertise
- UX & product design
- Design systems, wireframing, and prototyping for web, mobile, and kiosk experiences.
- Brand & corporate identity
- Premium brand builds across real estate, hospitality, government, and lifestyle sectors in the UAE.
- Design leadership
- Governance, quality standards, mentoring, and cross-functional delivery with product and engineering.
- Vendor & budget management
- Agency selection, vendor evaluations, and delivery discipline without compromising design standards.
- User research & journey mapping
- Usability testing, research insights, and journey mapping to optimize key user flows.
- Executive storytelling
- Presentations and visual reports that translate design strategy into business impact for leadership.
- AI-powered product design
- LLM-driven UX and GenAI workflows for modern, clarity-first digital products.
- Cross-functional collaboration
- Aligned delivery with product, engineering, BI, marketing, and external partners.
- Responsive web & mobile UI
- Desktop, tablet, mobile, and kiosk interfaces with consistent brand expression.
- Brand & campaign design
- ATL, BTL, digital, print, and experiential campaigns across integrated channels.