Campaigns · Social Media · Graphic Design
Selected Visual Work
Selected Visual Work — Campaigns · Social Media · Graphic Design.
- Role
- Graphic Designer · Art Direction
- Product
- Campaigns · Social Media · Graphic Design
- Categories
- Social & Graphic
- Scope
- Social Media Design · Campaigns · Art Direction · Visual Communication · Digital Content
01
Challenge
Create an identity that is distinctive, memorable and consistent across every application.
02
Goals
- Define a clear visual identity
- Create usable brand guidelines
- Apply the brand across real touchpoints
03
Approach
- 1Social Media Design
- 2Campaigns
- 3Art Direction
- 4Visual Communication
- 5Digital Content
04
Decisions
01
Concept first
Started from the story behind the brand.
02
Built to scale
Designed a system, not just a logo.
03
Real applications
Tested the identity on actual materials.
06
Outcome
A complete identity ready for real-world use. This work is part of the creative foundation behind how I approach products today.