Brand Identity · Creative Direction · Website
Scope Hauser
Scope Hauser is a premium real estate brand I built from the ground up.
The disciplines
Digital Product Manager at Emaar, based in Dubai, with 8+ years across product, UX/UI and digital delivery.
www.scopehauser.com- Role
- Brand Direction · UX/UI
- Product
- Brand Identity · Creative Direction · Website
- Categories
- Branding · Web Experience
- Scope
- Brand Strategy · Logo · Brand Guidelines · Creative Direction · Website · Digital Experience
01
Challenge
A new brand had to stand out in a crowded market and work consistently across every touchpoint.
02
Goals
- Define a distinctive positioning
- Create a complete identity system
- Launch a website that expresses the brand
03
Approach
- 1Defined brand strategy and positioning
- 2Designed the logo and brand guidelines
- 3Led creative direction across channels
- 4Designed the website and digital experience
04
Decisions
01
Strategy before style
Defined positioning before any visual work.
02
One system
Built guidelines that keep every channel consistent.
03
Digital as flagship
Made the website the clearest expression of the brand.
05
Product
06
Outcome
A complete brand and website, now supported through ongoing brand consultation.