Brand Identity · Stationery · Catering
Hola Taco
Designed the full brand identity and packaging system, logo to applied packaging, for a Tex-Mex restaurant in Amman.
- Role
- Brand Designer · Creative Direction
- Product
- Brand Identity · Stationery · Catering
- Categories
- Branding
- Scope
- Logo · Visual Identity · Brand Guidelines · Stationery · Catering Collateral
01
Challenge
Create an identity that is distinctive, memorable and consistent across every application.
02
Goals
- Define a clear visual identity
- Create usable brand guidelines
- Apply the brand across real touchpoints
03
Approach
- 1Logo
- 2Visual Identity
- 3Brand Guidelines
- 4Stationery
- 5Catering Collateral
04
Decisions
01
Concept first
Started from the story behind the brand.
02
Built to scale
Designed a system, not just a logo.
03
Real applications
Tested the identity on actual materials.
05
Outcome
A complete identity ready for real-world use. This work is part of the creative foundation behind how I approach products today.
